I've gotten them though from both Sephora and ULTA. All about the lips this year.
Must say that I'm pretty happy with the lip gloss from ULTA which is an $18 value and in a pretty pink shade...you can never really have too many lip glosses if you ask me. I never did receive my birthday e-mail from ULTA and went ahead and used their "Contact Us" info on their website. Based off some comments I read on FB I'm not the only one who did not receive the e-mail.
The nice thing about Sephora is that you don't need to have an e-mail redemption code, you just visit the store give them your phone number (or Beauty Insider card...but who carries that around?) and they give you your treat. This year it was a set of 2 Nars lip pencils. I'm a little more fond of the lighter shade. In general Nars is a little out of my price range, but something I do like to splurge on from time to time.
The super bonus about these is that they are calorie free. I feel like the majority of birthday clubs come from various restaurants for burgers and desserts. I'll take the make up every time it lasts longer anyway.
Cheers to you (& happy birthday to me).